Microsoft Advertising launched a new analytics dashboard to help publishers measure their ad revenue more effectively.
The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as:
- Graphs and comparison charts that tell the whole story of ad revenue performance.
- Filters to examine data related to revenue drivers and inventory metrics.
- Relevant bid rejection details, such as demand issues, ad quality settings and price levels.
All publishers leveraging Microsoft Monetize to sell owned and operated inventory can use Monetize Insights to analyze their ad revenue performance.
Why do we care? Monetization insights will save publishers time. Dashboards eliminate the need for complex reporting setup by providing multiple views and tools.
Total Revenue Tab, This tab provides access to key performance indicators (KPIs) such as impressions, ad requests, fill rates, win rates, and revenue. Its comparison charts reveal trends and significant changes.
Bid Rejection Tab. These tabs provide access to information about revenue-impacting blocks, such as ad quality settings, to help publishers understand how inventory settings affect sales. Clear bid rejection values ​​make it easy to pinpoint adjustments that can unlock revenue or validate previous decisions.
The Bid Rejection tab includes data about ad quality, deals, demand issues, and minimums (a minimum bid amount a publisher can set for their listings). Each view shows:
- ad quality: Publishers can evaluate opportunities to adjust ad quality (blocking) settings by examining revenue-impacting blocks.
- floors: Set the average block bid price generated from the price level for each publisher.
- deal: View the most significant bid rejections by deal with percentage changes on one screen in the Summary tab.
- demand issues: Identify issues arising from buyer behavior, such as native asset mismatches, missing creative IDs, or excessive video duration.
The Bid Rejections tab also provides relevant details about the rejection, including its reason and start time. If applicable, you can preview up to five blocked creatives directly within the side panel, review them, and download them if necessary.
Get the daily newsletter that marketers trust.
Detailed analysis, Read Microsoft’s full announcement for more details.
