A strong content strategy is the key to engaging your audience and increasing conversions. Content Marketer’s Funnel Breaks down a proven three-step framework to help you attract your target audience, create compelling content that drives engagement, and convert readers into customers. It outlines metrics and KPIs to track at each stage, so you can continually …

3 key stages to better content marketing: Attract, engage, convert Read More »

Jerry Dischler, the executive in charge of Google Ads, has stepped down after working for Google for more than 15 years. Google would not say whether Deischler would stay with the company, only that he would accept a “new challenge.” Google confirmed to Search Engine Land that the decision is not related to the recent …

Google Ads boss Jerry Dischler steps down Read More »

Reddit has launched a new certification for its Ad Formula Marketing Hub. The course, titled “Reddit Ads Creative,” is a free one-hour session for intermediate marketers that explains how to: Create engaging ad creative. Follow Reddit ads best practices. Run creative A/B tests. Connect with the Reddit community. Get creative for holiday moments all year …

Reddit launches new certification in engaging ad creatives Read More »

LinkedIn introduced performance measurement capabilities and enhancements to Document Ads. The company claims that all three new capabilities bring significant benefits to advertisers. Why do we care?, Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently, and demonstrate the value of their efforts to clients and management. conversion api, This …

LinkedIn rolls out new ad performance measurement features Read More »

Most Americans have spent November seeing Black Friday ads. But on the other side of the pond, most of their British cousins ​​are watching Christmas commercials (aka, “advertising”). Yes, Black Friday sales have become common in the UK over the past decade, but Brits don’t celebrate Thanksgiving. Therefore, right after Halloween, most digital marketers in …

Key takeaways from the UK’s most effective holiday ads in 2023 Read More »

Google Search has added new organization markup that now supports name, address, contact information, and other business identifiers. The previous markup previously only supported logo and URL structured data fields. “Today we’re expanding our support for organizational information by removing additional administrative data,” announced Google Shopping software engineers Irina Tudeus and Alex Jensen. What’s new. …

Google Search Organization markup adds name, address, contact information, and other business identifiers Read More »

Often, B2B commerce buyers are screening sellers not only based on product specifications, pricing, and other traditional factors but also based on the digital experiences they provide. Failure to adapt to these growing customer expectations can be costly. Deloitte Digital conducted a study of over 500 B2B executives at US companies and found that 77% …

4 commerce trends to watch next year Read More »

Google will impose new restrictions on personalized ads related to consumer financial products and services next year when it updates its personalized ads policy in February. Google’s “Credit in Personalized Ads” policy will be expanded to include “Consumer Finance in Personalized Ads.” “We have long-standing personalized advertising policies that prevent advertisers from targeting people based …

Google policy update will restrict consumer finance ad targeting Read More »

Microsoft Advertising launched a new analytics dashboard to help publishers measure their ad revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the whole story of ad revenue performance. Filters …

Microsoft launches new tool for enhanced ad revenue analytics Read More »

Google confirmed that the November 2023 major update – the fourth major update this year – is complete. The update began on November 2, 2023, just a few weeks after the October 2023 core update, which began on October 5 and was completed on October 19. The November Core Update ended on November 28, 2023, …

Google November 2023 core update rollout is now complete Read More »