Google confirmed that the November 2023 major update – the fourth major update this year – is complete. The update began on November 2, 2023, just a few weeks after the October 2023 core update, which began on October 5 and was completed on October 19.
The November Core Update ended on November 28, 2023, 26 days after it was rolled out.
what did we see, This update, like most previous major updates, felt big in terms of the number of sites seeing ranking instability and SEO complaints about the rollout. This November core update rolled out quickly and had a huge impact right away. I covered some of the things SEOs notice early on in the Search Engine Roundtable.
Overlapping updates. Keep in mind that the Google November 2023 Review Update started on Wednesday, November 8, 2023 and is still rolling. So those two updates were happening at the same time, but the impact of each update was felt by sites at different times.
Why do we care? Google algorithm updates are important for all brands, businesses, and organizations to know about as they can impact your site’s performance in search results. Any change in rankings from a major update – positive or negative – can impact your organic traffic, conversions, and revenue.
Knowing when Google makes these updates helps site owners know if traffic fluctuations are due to changes to the site or if Google made some changes to its ranking algorithm.
What to do if you get hurt. Google advises what you should consider if you’ve been negatively affected by a major update in the past:
- No specific action should be taken to recover. Negative ranking impact may not indicate that there is anything wrong with your pages.
- Google has introduced a list of questions to consider if your site is affected by a major update.
- Google said you may see a slight recovery between core updates but the biggest changes will happen after another core update.
Last main update. Here’s a timeline and our coverage of recent key updates:
