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The open graph was Facebook's brainchild and was launched in 2010. What it does is promote the integration of other websites with Facebook. It helps other sites to become precious "template" objects that have the same features as separate objects on Facebook. Website masters can use OG Meta tags to control the information the website passes on to Facebook. Those tags are inserted into the website's code section.
After seeing the prominence of social media tags on Facebook, all other major social media platforms, such as Twitter, LinkedIn, Google+, started understanding meta-OG cards. Training that ability is essential for webmasters to harness the power of Facebook Graph Meta tags. Using these tags will affect clicking through levels and conversion enormously. Social media sites become the primary driver of traffic on the website. Adding OG tags will not affect the on-page SEO but will affect social media results.
The three main meta tags Facebook uses are:• og: title• og: description • og: image
Facebook has introduced a useful tool for webmasters to check how Facebook links to their websites look. They can then make changes and modify the tags in case they see any problems.
You will have to use LinkedIn sharing URL parameters, Twitter card meta tags if you want your site to appear on other popular social media websites. Using these tags will also show your website as an item on those websites. You can use the debugger LinkedIn open graph debugger and Twitter meta og tags to ensure that your tags have been correctly set up for these two sites and that the title, picture, and description appear accurately. You can read how to set up the meta og tags for these two pages if you encounter any problems.
This method can be used before and after you enforce the OG tags in your website's HTML header code. You can also use this tool to search the websites of your rivals, and see the tags they use. If the site of your competitor receives more traffic than your site and you find graph tags therein, you'll know the advantage they have over your website.
If you have built your website to bring business, you need to configure it to generate maximum traffic to your website. You can only do this by using meta og tags and using social media sites to get traffic to your site.
That is what the website will highlight on social media sites. An excellent secure title, definition, and an eye-catching picture will increase people's interest in visiting your site. You can't get this traffic by just trying to get a top ranking on Google's website. Social media sites are the world's most widely accessed and used sites. You must make full use of the graph tags to generate traffic from them to your pages and incorporate them into your website code. Your website would stand out by doing so, and attract more clicks and views. The more visitors you get, the better the business that your site can produce
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